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Mortgage Returns Launches New Guaranteed Targeted Marketing Program

Mortgage Returns has announced the launch of a new marketing program with a money-back guarantee. Mortgage Returns’ first guaranteed marketing program focused on the challenge of customer retention. As...

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Top Five Things to Improve Your Existing Business

In the February 2012 issue of National Mortgage Professional Magazine, I wrote an article titled “The Top Five Things to Know to Start Your Career as an LO." Now, I want to provide some tips on how to...

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Relationships Win Races … and Business: What We Can Learn From Politics

It’s a common theme that runs through any “winning at selling” course: People buy from a person, not a company. It’s a solid theory, and as a consumer, I fully embrace it as truth. I want to know who...

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Guaranteed Rate Launches Exclusive Online Tools and Content to Real Estate...

Guaranteed Rate Inc. has announced the launch of Partner XChange, an exclusive Web site designed to help real estate agents and other business partners drive more business. Offering unique content and...

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Building Relationships Requires Contact Management

Relationship building is key to being a successful mortgage loan originator (LO). That also holds true for real estate agents, insurance agents, financial planners and anyone else who has a...

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Pursuing Excellence: Psychology and Sales Go Hand in Hand

Find someone, anyone who is not in the world of sales, and ask them to say that very word out loud. Next, invite them to conjure up a vision of exactly what a salesperson looks like. And finally, ask...

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Are You Getting Weary or Wealthy?

Some questions can just be downright irritating? The title of this article is one of those questions that has irritated and frustrated me for years. Why, because I never liked my answer(s). For the...

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The Secret to Better Marketing

Aristotle once said, "We are what we repeatedly do. Excellence, therefore, is not an act but a habit." This is especially true when it comes to marketing. It takes a consistent approach to turn your...

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Coffee, Tea or Bank?

There are many choices for a prospective loan officer (LO) in this industry. First, they can choose whether to work for a bank, independent mortgage company, net branch or broker. Then, they can choose...

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Do You Have the Account Executive Advantage?

I love the mortgage industry … absolutely love it! What do I love about it? Besides the obvious benefit of earning a living, it basically boils down to one thing: You help people. You help people...

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Mortgage Returns Adds New Features to Its Marketing Solution

Mortgage Returns has announced the company has enhanced its marketing solution with new features enabling lenders to increase purchase business by marketing more effectively to customers, prospects and...

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Referral Fees: Agreement or Understanding

Question: There has been a lot of litigation and concerns involving referral fees. One of the areas of confusion relates to what is the so-called “agreement” or “understanding” involving a referral of...

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Why Your Business Needs Quality Online Reviews

The results of the Local Consumer Review Survey (2013) are in, and as we predicted, the trend is continuing. Online reviews are here to stay and are gaining power. Just how important are online reviews...

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Stonebridge Title Services Ordered by CFPB to Pay $30,000 for Illegal Kickbacks

The Consumer Financial Protection Bureau has ordered a New Jersey company, Stonebridge Title Services Inc., to pay $30,000 for paying illegal kickbacks for referrals. “Kickbacks drive up the costs of...

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CRM Provider Vantage Production Launches Vantage Retail Sites

Vantage Production LLC, a provider of customer relationship management (CRM) solutions for mortgage lenders, has announced the launch of Vantage Retail Sites, the first of a series of Web sites aimed...

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