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Survival of the Mortgage Broker
We have heard many reasons over the last couple of years of why the mortgage broker would not and should not survive. Yet today, it is quite apparent that the naysayers missed one key factor that will...
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USA Cares Mortgage Heroes: Douglas C. Rice of Fidelity First Home Mortgage
With 30 years of experience in real estate management and 20 years of doing mortgages full-time, Douglas C. Rice of Fidelity First Home Mortgage understands his business inside and out. He strives to...
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Five Keys to Effective Sales Leadership in a Post-Dodd-Frank World
The Dodd-Frank Act and the Federal Reserve Board’s loan originator (LO) compensation rule, which came into effect a little over one year ago, created some serious challenges for leadership in the...
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NMP Mortgage Professional of the Month: Danny Nicolo, President and CEO of...
Each month, National Mortgage Professional Magazine will focus on one of the industry's top players in our "Mortgage Professional of the Month" feature. Our readers are encouraged to contact us by...
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Mortgage Returns Launches New Guaranteed Targeted Marketing Program
Mortgage Returns has announced the launch of a new marketing program with a money-back guarantee. Mortgage Returns’ first guaranteed marketing program focused on the challenge of customer retention. As...
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Top Five Things to Improve Your Existing Business
In the February 2012 issue of National Mortgage Professional Magazine, I wrote an article titled “The Top Five Things to Know to Start Your Career as an LO." Now, I want to provide some tips on how to...
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Relationships Win Races … and Business: What We Can Learn From Politics
It’s a common theme that runs through any “winning at selling” course: People buy from a person, not a company. It’s a solid theory, and as a consumer, I fully embrace it as truth. I want to know who...
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Guaranteed Rate Launches Exclusive Online Tools and Content to Real Estate...
Guaranteed Rate Inc. has announced the launch of Partner XChange, an exclusive Web site designed to help real estate agents and other business partners drive more business. Offering unique content and...
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Building Relationships Requires Contact Management
Relationship building is key to being a successful mortgage loan originator (LO). That also holds true for real estate agents, insurance agents, financial planners and anyone else who has a...
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Pursuing Excellence: Psychology and Sales Go Hand in Hand
Find someone, anyone who is not in the world of sales, and ask them to say that very word out loud. Next, invite them to conjure up a vision of exactly what a salesperson looks like. And finally, ask...
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Are You Getting Weary or Wealthy?
Some questions can just be downright irritating? The title of this article is one of those questions that has irritated and frustrated me for years. Why, because I never liked my answer(s). For the...
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The Secret to Better Marketing
Aristotle once said, "We are what we repeatedly do. Excellence, therefore, is not an act but a habit." This is especially true when it comes to marketing. It takes a consistent approach to turn your...
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Coffee, Tea or Bank?
There are many choices for a prospective loan officer (LO) in this industry. First, they can choose whether to work for a bank, independent mortgage company, net branch or broker. Then, they can choose...
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Do You Have the Account Executive Advantage?
I love the mortgage industry … absolutely love it! What do I love about it? Besides the obvious benefit of earning a living, it basically boils down to one thing: You help people. You help people...
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Mortgage Returns Adds New Features to Its Marketing Solution
Mortgage Returns has announced the company has enhanced its marketing solution with new features enabling lenders to increase purchase business by marketing more effectively to customers, prospects and...
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Referral Fees: Agreement or Understanding
Question: There has been a lot of litigation and concerns involving referral fees. One of the areas of confusion relates to what is the so-called “agreement” or “understanding” involving a referral of...
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Why Your Business Needs Quality Online Reviews
The results of the Local Consumer Review Survey (2013) are in, and as we predicted, the trend is continuing. Online reviews are here to stay and are gaining power. Just how important are online reviews...
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Stonebridge Title Services Ordered by CFPB to Pay $30,000 for Illegal Kickbacks
The Consumer Financial Protection Bureau has ordered a New Jersey company, Stonebridge Title Services Inc., to pay $30,000 for paying illegal kickbacks for referrals. “Kickbacks drive up the costs of...
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CRM Provider Vantage Production Launches Vantage Retail Sites
Vantage Production LLC, a provider of customer relationship management (CRM) solutions for mortgage lenders, has announced the launch of Vantage Retail Sites, the first of a series of Web sites aimed...
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